Spending more might help, but only if the final solution is timely, creative and appropriate to the audience. All of these criteria can be met not by throwing money at the event but by spending a little time having the right conversations. Out of talking come ideas, solutions and results.

This is the Fresh Events approach to product launches. We always start with a clean sheet of paper no matter what has gone before, good or bad. We constantly ask 'what more?' and 'what if?', ensuring a balance between creativity and practicality. And we are not afraid to talk to new people, whether they be your product designers, assembly workers, journalists or the man on the street. They often make the comments that lead to unprecedented success.